ABOUT
Three decades of building customer-led SaaS companies with lean engines that scale.
Our mission is to help B2B SaaS companies grow smarter, faster, and leaner — connecting Go-To-Market strategy, Customer Lifecycle Management, and AI-powered operations into one framework that turns vision into measurable retention, expansion, and loyalty.
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Jackie Golden
Founder - Strategic Advisor - Author
LandNExpand was founded in 2014 by Jackie Golden after a career spent inside the SaaS companies most operators have only heard about — Hyperion, Cognos, IBM, Workfront, Socrata.
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The thesis is simple: most SaaS companies don't lose customers to competition. They lose them to misaligned lifecycle execution. Fix the lifecycle, and retention, expansion, and margin compound on their own.
BACKGROUND
The "Go-To" person for the Ultimate Customer Success model.
Over 30 years of a proven track record in software as a change agent for high-performing SaaS companies. Customer-focused strategy that delivers expansion with high retention — and profitable services organizations along the way.
Board member, author, speaker, and executive coach. A passion for building company-wide customer-centric approaches that have clients raving about their results.
COMPANIES WORKED WITH
Hyperion
Cognos
Ascential
IBM
Workfront
Socrata
CoreView
Apty
Zipwhip
Cogito
Fullcast
Workrails
Groupize
EDUCATION
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MBA - San Diego State University
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BS Business Administration - Cal Poly San Luis Obispo
A NOTE FROM JACKIE
If you're a SaaS CEO who's been told that your churn is "an industry problem," or that NRR will improve once the product roadmap ships, or that customer success is doing all it can — I'd like to have a candid conversation. The first 30 minutes are free and worth the time.