·Strategic Advisory · B2B SaaS
Build a Land-and-Expand engine that drives exponential results
year over year.
30+ Years
Scaling B2B SaaS revenue, expansion and retention across all target markets.
Est. 2014
Boutique advisory, founder-led. Working directly with the C-suite.
See Customer Lifecycle Management (CLM) Blueprint
TRUSTED BY LEADERSHIP AT
Hyperion
Cognos
IBM
Workfront
Socrata
CoreView
Cogito
Apty
Groupize
Fullcast
Provar
VTS
Zipwhip
Workrails
WHAT I DO
Three ways I help SaaS Companies control and predict expansion and retention
Most SaaS companies don't have a churn problem — they have a customer lifecycle problem. Strategy, GTM, product, and CS are running on different operational goals and scoreboards. I align them around one metric the board actually cares about: profitable, expansion-led growth.
I
II
III
GTM strategy that Lands and Expands customers.
A Customer Lifecycle Model that scales.
AI-leveraged efficiency without losing the customer.
Stop selling to misfit logos. We rebuild your ICP, motion, pricing and approach to land the customers you can expand.
One operating model the entire C-suite is aligned to — from first touch through renewal — with clear ownership, hand-offs, and outcome KPIs.
One operating model the entire C-suite is aligned to — from first touch through renewal — with clear ownership, hand-offs, and outcome KPIs.
THE FRAMEWORK
Customer Lifecycle Management (CLM) Blueprint
A 5-stage operating system that connects corporate strategy to daily execution. Built across 30 years and refined inside companies you already know — Socrata, IBM, Workfront, Hyperion. It's the playbook your CRO, CCO, and CPO can finally agree on.
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WHAT CHANGES WHEN THIS WORKS
The board stops asking about Churn.
And asks what your secret is to NRR growth.
Every engagement is built around outcomes the C-suite can defend in a fundraise, in a board pack, or in due diligence.
NRR
GRR
CAC
Margin
Net revenue retention becomes a product of design.
Gross retention strengthens through product market fit, focus and ICP discipline.
Expansion replaces new-logo as the cheapest, fastest growth lever.
AI-leveraged ops shift services from cost center to scalable profit center.
Kevin Merritt
Founder & CEO, Socrata
"Perfect timing, relevant content, thought-provoking and game-changing. LandNExpand's customer lifecycle is what created our unique Blueprint."
Scott Maxwell
Founder & Managing Partner
Openview Venture Partners
"Customer Success is a serious opportunity for every SaaS company and LandNExpand's approach is Golden."
Krishna Dunthoori
Founder & CEO, Apty
"A catalyst for growth and excellence. LandNExpand built the processes, discipline, and team that drove our customer engagement and expansion at Apty."
